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Fragrance Marketing and Management - Winter 2021

This is a social media campaign that was put into practice on all @scadbeauty social media channels. The campaign highlighted the study abroad programs trip to the south of France, where students can learn about the fragrance industry and make their own perfume with master perfumer. The three-week campaign resulted in our group gaining the highest reach on Instagram and creating the top post on @SCADBeauty's Facebook to date. I was the head of all video content and produced the most liked youtube video on the @SCADBeauty youtube. All posts can be found on @SCADBeauty's Instagram, Facebook, Twitter, LinkedIn, TikTok, and Youtube under the hashtag #scentsilvousplait. 

Group: Adeline Little, Alina Kirnie, Owen Pelky 

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